The Impact of Cigarette Packaging Design Among Young Females in Canada: Findings From a Discrete Choice Experiment

Conclusion:
The findings suggest that standardized cigarette packaging may decrease demand and reduce misleading perceptions about product harm among young females.

Source: Nicotine and Tobacco Research - April 8, 2016 Category: Addiction Authors: Kotnowski, K., Fong, G. T., Gallopel-Morvan, K., Islam, T., Hammond, D. Tags: Original Investigation Source Type: research