Pictorial Cigarette Warning Labels: Effects of Severity and Likelihood of Risk Messages

Conclusions:
We found preliminary indications that pictorial cigarette labels with likelihood of risk text-messages may be effective in influencing behavior. However, results from our two studies were not consistent. Therefore, future studies should examine this further.

Implications:
Although we can only draw preliminary conclusions from our study that should be replicated in future studies, our findings suggest that it is worthwhile to further explore the addition of likelihood of risk text-messages to pictorial cigarette warning labels, which is not the current practice in most countries.

Source: Nicotine and Tobacco Research - April 8, 2016 Category: Addiction Authors: Nagelhout, G. E., Janssen, E., Ruiter, R. A. C., de Vries, H. Tags: Original Investigation Source Type: research