Exposure to the Tips From Former Smokers Campaign Among Adolescents in the United States

Conclusions: Tips has significant reach among adolescents in the United States, particularly among those with smoking experience and those whose life environments include more pro-smoking influences. Close monitoring of the Tips’ impact on this important population is needed. Implications: This study shows substantial adolescent awareness of the Tips campaign in the United States. This evidence has important implications for the comprehensive evaluation of the public health impact of Tips. So far research on Tips has focused almost entirely on adult smokers. Findings of this study suggest that the potential impact of Tips on adolescents, particularly those at high risk of smoking, should become an integral part of the evaluation research agenda.
Source: Nicotine and Tobacco Research - Category: Addiction Authors: Tags: Brief Report Source Type: research