Direct-to-Consumer Marketing of Cigar Products in the United States

Conclusions:
The results suggest that Black & Mild and Swisher Sweets are the primary cigar brands using DTC advertising. Promotional offers were nearly ubiquitous among the advertisements, which may appeal to price-sensitive populations. Future studies should continue to examine cigar advertising via direct mail and email, in addition to other channels, such as the point-of-sale.

Implications:
Although cigar use and sales have increased in the United States over the past decade, there is limited data on cigar advertising. This article provides a snapshot of expenditures, volume, and promotional content of DTC cigar advertising in the United States between January 2013 and July 2014.

Source: Nicotine and Tobacco Research - April 8, 2016 Category: Addiction Authors: Ganz, O., Teplitskaya, L., Cantrell, J., Hair, E. C., Vallone, D. Tags: Brief Report Source Type: research