Validation of a Measure of Normative Beliefs About Smokeless Tobacco Use

Conclusions:
Assessment of MRTPs for regulatory purposes, which allows messages of reduced risk, should include measurement of social norms. Furthermore, surveillance efforts that track use of new MRTPs should include measures of social norms to determine how norms change with prevalence of use.

Source: Nicotine and Tobacco Research - April 8, 2016 Category: Addiction Authors: Adkison, S. E., OConnor, R. J., Bansal-Travers, M., Cummings, K. M., Rees, V. W., Hatsukami, D. K. Tags: Original Investigation Source Type: research