The Effects of Brief Waterpipe Tobacco Use Harm and Addiction Education Messages Among Young Adult Waterpipe Tobacco Users

Conclusions:
Brief education messages about waterpipe tobacco use harm increased young adult’s perceptions of harm and addictiveness of waterpipe tobacco use and generated stronger desire to quit. The waterpipe tobacco use addiction messages tested had little added impact. Studies should prospectively examine the real-world impact of waterpipe tobacco use harm messages and investigate more effective strategies for designing addiction messages.

Implications:
This study demonstrates that brief education messages about waterpipe tobacco use harm can increase young adult waterpipe tobacco user’s perceptions of harm and addictiveness of waterpipe tobacco use and generate stronger desire to quit. The findings indicate messages on addictiveness of waterpipe tobacco use have no added impact on these outcomes.

Source: Nicotine and Tobacco Research - April 8, 2016 Category: Addiction Authors: Mays, D., Tercyak, K. P., Lipkus, I. M. Tags: Original Investigation Source Type: research