Should we offer prizes for not using drugs or alcohol?

Can we dispense with counselling, therapy, with treatment as we know it, and just punish or deprive people of rewards when they use substances in undesired ways, and reward them when they behave as we and/or they would wish?
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Source: Alcohol Research UK - March 2, 2016 Category: Addiction Authors: James Nicholls Tags: Findings Source Type: news