Entresto Maker In Deep Water Over Terrifying TV Advertisement

Updated with comments from Novartis and Mary Knudson– A Novartis television commercial and advertising campaign is terrifying millions of people and provoking sharp criticism from doctors. The critics include Milton Packer, a top expert who ran the main trial testing the company’s big new heart failure drug, Entresto. The ad depicts a middle-aged man in...Click here to continue reading...
Source: CardioBrief - Category: Cardiology Authors: Tags: Heart Failure People, Places & Events Policy & Ethics commercials disease awareness Entresto Novartis Source Type: blogs