The Future 100 from JWT – Health Is Everywhere in 2016

Today’s post first ran on Health Populi on December 9.
Food + Drink, Beauty, Tech + Innovation, Retail, Lifestyle…JWT pulls out their crystal ball for 2016, and I see health, everywhere.
The Future 100 – Trends and Change to Watch in 2016 is J. Walter Thompson Intelligence Innovation Group’s annual trend forecast, which I highly value and mine each year to help THINK-Health continue to hone our own environmental analyses for health and healthcare. [Here’s what I wrote one year ago about JWT’s 2015 forecast].
Health is baked into JWT’s 2016 trendscape, well beyond their “Health” chapter.
Even the report’s introduction is health-flavored: “As forecasters, we’re watching the rapid metabolism of trends from food to beauty to tech as they move in a heartbeat from new to nearly new to over.”
In a nutshell, JWT finds that, “Wellbeing and future-proofing our bodies is also becoming nothing short of a global movement. As consumers, we’re investing in wearable tech, athleisure wear, wellness pursuits, mindfulness, buying farm-to-table, bean-to-bar, seed-to-skin, organic, fermented, probiotic, cold-pressed everything to ensure our continued good health….consumers are exchanging previously trusted products and brands for New Natural alternatives, from feminine care to fertility.”
Some of the high-level themes and insights impacting health/care in 2016 include:

Empathy
Un-tabooing womanhood
Online universities (think MOOCs for health education and pe...

Source: Disruptive Women in Health Care - December 16, 2015 Category: Consumer Health News Authors: dw at disruptivewomen.net Tags: Consumer Health Care Innovation Technology Source Type: blogs