Evaluation of anti-smoking television advertising on tobacco control among urban community population in Chongqing, China
Conclusions:
This study showed that this advertisement did not show significant differences on smoking-related knowledge and attitude between non-smokers who had seen the ad and those who had not. Thus, this form may not be the right tool to facilitate change in non-smokers. The ad should instead be focused on the smoking population. Gender, smoking status, and age influenced the effect of anti-smoking TV advertising on the general population in China.
Source: Tobacco Induced Diseases - Category: Global & Universal Authors: Xianglong XuTao GongYong ZhangChengbin WuYao XieHarry WangRunzhi ZhuWentao LiLibin AnYong Zhao Source Type: research
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