Behaviour change to improve abortion knowledge, India

A quasi-experimental study was conducted to evaluate the effectiveness of a behaviour change communication intervention to improve women’s knowledge about India’s abortion law and their perceptions about abortion. The campaign was implemented in 2008–2009 in Bihar and Jharkhand. Using a fictitious young woman as the main character, the campaign provided information on the legality of abortion, the locations of the nearest public sector facilities offering safe abortion and contraceptive services, and the health consequences of unsafe abortion.
Source: Reproductive Health Matters - Category: Global & Universal Source Type: research