Tablets vs Smartphones for Physicians

According to a recent study by the advertising agency WPP’s Kantar Media 28% of physicians use tablets and 21% percent use smartphones to to read articles in medical journals. These numbers are low compared to 74 % that use a desktop or laptop computer and the 55% still reading paper journals. The survey results were the result of a questionnaire sent to physicians in 2013. According to the results,  about 51% of physicians told Kantar they use a tablet device for professional purposes. While only 19% reported the use of a tablet device for personal use only. With 78% of those surveyed reporting the use of a smartphone for professional and personal tasks, and less than 1% reporting use for personal tasks only, the results show that the adoption rate was higher for smartphones. The study also showed that reading medical journals is one of the few tasks for which doctors are more likely to employ tablets than smartphones. Overall Kantar found that doctors are still more likely to use a smartphone than a tablet for professional tasks, including researching specific clinical situations and getting professional news updates. Kantar also investigated application (app) use among physicians surveyed. Kantar found a significantly different list for smartphones than for tablets. For smartphone apps, 56% of doctors reported the use of diagnostic or clinical reference tools, 51% report the use of drug coding or reference apps, 37% reported the use of apps for medical journal, magaz...
Source: Network News - Category: Databases & Libraries Authors: Tags: General (all entries) Technology apps doctor healthcare hospital information medical librarian mobile mobile devices physician smartphone survey tablet Source Type: news