Communicating Benefit and Risk Information in Direct-to-Consumer Print Advertisements: A Randomized Study

Conclusions: The study findings suggest that, for simple drug information, adding absolute frequencies and percentages to direct-to-consumer advertisements may benefit consumers. Absolute differences and qualitative labels may not be needed.

http://dij.sagepub.com/cgi/content/abstract/49/4/493?rss=1

Source: Therapeutic Innovation and Regulatory Science - June 29, 2015 Category: Drugs & Pharmacology Authors: Sullivan, H. W., O'Donoghue, A. C., Aikin, K. J. Tags: Policy Source Type: research