Analysis of Social Media Interactions Between Pharmaceutical Companies and Consumers: The Power of the "Like"

Conclusion:
In a descriptive review of the social media posts analyzed, this study found pharmaceutical company posts to relate to disease state awareness, business updates, and community outreach projects.

Source: Therapeutic Innovation and Regulatory Science - April 30, 2015 Category: Drugs & Pharmacology Authors: Jackson, W., Park, B., Toscani, M., Hermes-DeSantis, E. Tags: Policy Source Type: research