Awareness, Perception, Usage and Attitude Regarding Over-the-Counter Emergency Contraceptive Pills

In 2005, Drugs Controller General, India (DCGI) allowed the sale of emergency contraceptive pills (ECPs) over the counter (OTC). There was never a doubt that the emergency contraceptive pills would prove to be immensely popular among women in India. That is because India records 11 million abortions annually and a shocking 20,000 women die because of abortion-related complications. With combined annual sales of 8.2 million tablets, seven brands of emergency contraceptives are sold OTC in India. The segment was valued at 770 million for the year ended June 2009 with a 245 per cent volume growth over the previous year, according to AC Neilson. A study was undertaken to understand the awareness, perception, usage and attitude regarding ‘ECPs’ in Mumbai city.
Source: Journal of Health Management - Category: Health Management Authors: Tags: Articles Source Type: research