Health in arts: are arts settings better than sports settings for promoting anti-smoking messages?

Conclusion: This study provides evidence of the effectiveness of arts sponsorship to promote health to the general population, that is, health in arts. Promoting an anti-smoking message in arts settings was as, or more, effective than in sports settings. Results suggest that the arts should be utilised to communicate and reinforce anti-smoking messages to the general population. The suitability of the arts to promote other types of health messages should be investigated further.
Source: The Journal of the Royal Society for the Promotion of Health - Category: Health Management Authors: Tags: Peer Review Source Type: research