When red is so red you don't mind the blue: Attention as your guard against interference

The famous "Stroop effect" refers to the finding that if people have to name the color ink in which a word is written, then "red" presented in blue ink is much harder to name than if the color and the word are congruent. Recent research identifies the crucial role of attention in this process.

Source: Psychonomic Society News - April 20, 2015 Category: Neuroscience Source Type: news